Börn Insights

Plain answers to the questions brands ask us about events, experiences and culture in Sweden.

What does an experiential marketing agency do?
A plain answer: what an experiential marketing agency does, what you get, and how it differs from advertising.
What is the difference between an event agency and an experiential agency?
Event agencies make events run. Experiential agencies decide why they should exist. Here is how to tell which you need.
How much does an event agency cost in Sweden?
The main cost drivers for hiring an event agency in Sweden, and how to brief so you get an accurate proposal.
How do brands reach Gen Z in Sweden?
Börn's view on reaching Gen Z in Sweden: access over advertising, small rooms, student cities and honest content.
What makes a successful brand activation?
Five qualities shared by brand activations that people remember, from Börn.
How do you create a cultural experience for a brand?
A step-by-step approach from Börn to designing a cultural experience where the brand is the host.